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Today, smack-dab in the middle of downtown San Francisco’s Union Square, we came across a gigantic, multi-story advertisement featuring David Beckham in his skivvies. OK, so the guy is ripped…but do I need 5 stories of this shit rammed into my brain? Not subtle at all. The ironic thing was that I didn’t process or remember what was being advertised (Emporio Armani). After we left the square, I kept thinking it must have been CK (Calvin Klein) since it featured someone in underwear. I had to look at the photos again to be sure. Beck over-dominates Union Square + the brand. While it’s good branding for him, I’m not so sure about EA. Maybe he paid them? Perhaps it’s co-branding?

At any rate, contrast the above to an Apple billboard atop a building at a right angle to Macys. Continue reading Environmental (porno) Graphics…